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Korean Slang · neutral

(hoe)

/hwe/noun

Korean sashimi — fresh raw fish served sliced, with sides like ssamjang, raw garlic, and lettuce wraps.

By Yijun Kim, Native Korean speaker and creator of Korean TokTokLast reviewed June 30, 2026
TL;DR · (hoe)
  • Meaning: Korean sashimi — fresh raw fish served sliced, with sides like ssamjang, raw garlic, and lettuce wraps.
  • Pronunciation: /hwe/ (hoe)
  • Part of speech: noun
  • Formality: Neutral — works in most everyday settings.
  • Literal: raw / sliced raw meat — Sino-Korean 膾

What does mean?

Hoe (회) is Korean-style raw fish — fresh fish sliced and served sashimi-style, but eaten the Korean way: wrapped in a perilla or lettuce leaf with 쌈장 (ssamjang), raw garlic, and green chili. It is a coastal specialty and the centerpiece of celebratory Korean seafood dinners.

회 (hoe) is the Korean word for raw fish — Korea's answer to Japanese sashimi, but with a distinctive serving style. Where Japanese sashimi is paired with soy sauce and wasabi, Korean 회 is typically eaten by wrapping a slice in a perilla or lettuce leaf with 쌈장 (ssamjang, a thick fermented sauce), raw garlic, and green chili. The dish is a coastal Korean specialty — Busan, Sokcho, and Jeju are famous 회 destinations — and is the centerpiece of celebratory dinners (회식, hwesik) and family gatherings. Variations: 광어회 (gwangeohoe, flounder sashimi), 우럭회 (ureokhoe, rockfish), 연어회 (yeoneohoe, salmon — controversially Western-influenced), and the polarizing 산낙지 (live octopus, technically not 회 but adjacent). The Sino-Korean character is 膾 (hoe), originally meaning "minced raw meat" in classical Chinese. K-drama scenes set in coastal cities or upscale Korean restaurants feature 회 as the centerpiece. The dish signals respect, occasion, and Korean coastal cuisine literacy.

Literal meaning
raw / sliced raw meat — Sino-Korean 膾
Origin
Sino-Korean from Chinese 膾 (huì, "minced raw meat"), with documented Korean usage going back centuries. Modern Korean 회 culture flourished in coastal regions through the 20th century.

Examples in context

Talking preference / suggesting

회 좋아해?
Hoe joahae?
Do you like sashimi?
Asking a food preference
오늘 저녁에 회 어때?
Oneul jeonyeoge hoe eottae?
How about hoe for dinner tonight?
Suggesting a meal
회에 소주 한잔 하자.
Hoe-e soju hanjan haja.
Let’s have hoe with some soju.
The classic pairing

The coastal-trip ritual

회 뜨다 (hoe tteuda) = to slice raw fish to order.

부산 가서 회 먹자.
Busan gaseo hoe meokja.
Let’s go to Busan and eat sashimi.
Coastal trip planning
바닷가에서 먹는 회가 진짜 맛있어.
Badatga-eseo meongneun hoe-ga jinjja masisseo.
Hoe by the sea really is the best.
Seaside dining
자갈치 시장에서 회 떠 왔어.
Jagalchi sijang-eseo hoe tteo wasseo.
I got fresh-cut hoe from Jagalchi Market.
Busan’s famous fish market

Ordering at a 횟집

모둠회 (modumhoe) = an assorted sashimi platter.

광어회 한 접시 주세요.
Gwangeohoe han jeopsi juseyo.
One plate of flounder sashimi, please.
Restaurant ordering
모둠회로 주세요.
Modumhoe-ro juseyo.
We’ll have the assorted hoe platter.
Ordering for a group
회 뜨는 데 얼마나 걸려요?
Hoe tteuneun de eolmana geollyeoyo?
How long will the hoe take to prepare?
Asking about wait time

Reacting / describing

쫄깃 (jjolgit) describes a springy, chewy texture.

와, 진짜 신선하다!
Wa, jinjja sinseonhada!
Wow, this is so fresh!
Reacting to freshness
식감이 쫄깃쫄깃해.
Sikgam-i jjolgit-jjolgit-hae.
The texture is nice and chewy.
Describing the bite
광어가 제철이라 더 맛있네.
Gwangeo-ga jecheor-ira deo masinne.
Flounder is in season, so it’s even better.
Seasonality note

in K-pop & K-drama

Coastal-trip culture

Eating 회 is bound up with travel to the coast — Busan’s Jagalchi Market, Sokcho on the east coast, Tongyeong, and Jeju are pilgrimage spots where you pick a live fish and have it sliced to order.

회 + 소주 celebration

A platter of 회 with 소주 (or 소맥) is the canonical Korean celebratory seafood dinner — promotions, reunions, and family gatherings by the sea. A host ordering 모둠회 (the assorted platter) signals an occasion.

산낙지 & pop-culture shock

The live-octopus dish 산낙지 — adjacent to 회 — became globally infamous through the film Oldboy and countless reaction videos, cementing a somewhat exaggerated image of Korean raw-seafood daring.

When to use

  • Korean coastal cuisine and seafood discussions
  • Restaurant settings — sashimi specialty places (횟집)
  • K-drama food scenes featuring upscale dinners or coastal trips
  • Comparing Korean vs Japanese seafood culture

When NOT to use

  • Direct equivalence with Japanese sashimi — the serving style and accompaniments differ meaningfully
  • Casual snacking — 회 is typically a destination meal, not an everyday snack
  • Specifying salmon — say 연어회 since 연어 (salmon) sashimi is a relatively new Korean dish

vs. similar terms

Korean raw-fish dishes — how 회 is served

DishWhat it isNote
회 (hoe)sliced raw fish, wrapped with ssamjang & garlicThe base dish; eaten 쌈 (wrap) style
물회 (mulhoe)raw fish in a cold, tangy chilled brothSummer dish; soup-like, sweet-and-sour
회덮밥 (hoedeopbap)raw fish over rice with veggies & gochujangA rice-bowl meal version
산낙지 (sannakji)live (still-moving) octopus, slicedAdjacent raw seafood, not technically 회

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Frequently asked questions

What is 회 (hoe)?

회 (hoe) is Korean raw fish — fresh fish sliced and served with sides like 쌈장 (ssamjang sauce), raw garlic, green chili, and perilla or lettuce leaves for wrapping. It is the Korean equivalent of Japanese sashimi but with a distinct ssam-style eating ritual.

What is the difference between 회 and Japanese sashimi?

Both are sliced raw fish, but Korean 회 is wrapped in lettuce or perilla leaves with garlic, ssamjang, and chili — a savory, layered bite. Japanese sashimi is eaten with soy sauce and wasabi, focused on the fish itself. Slice thickness and pairings also differ. They share roots but evolved into distinct culinary cultures.

Where is the best 회 in Korea?

Coastal cities are famous for 회: Busan (especially Jagalchi Market), Sokcho on the east coast, Jeju Island, and Tongyeong. Inland cities like Seoul have plenty of 횟집 (sashimi restaurants), but coastal trips are the canonical 회 experience.

How is 회 pronounced?

회 is pronounced [hwe] — a single syllable with an "h" + "weh" glide. Some speakers say it closer to [he]. Common Romanizations include "hoe" (Revised, often confusing for English speakers), "hwe" (closer to actual sound), or "hweh." Despite the spelling "hoe" in Romanization, the pronunciation has nothing to do with English "hoe."

Is Korean 회 safe to eat raw?

Yes, when prepared properly. 회 uses fish kept alive or very fresh and sliced to order by trained cooks at 횟집 (sashimi restaurants). As with any raw fish, freshness and hygiene matter — which is why coastal markets that slice live fish on the spot are so prized.

What fish is used for 회?

The most common are 광어 (gwangeo, flounder/halibut) and 우럭 (ureok, rockfish), prized for their firm, chewy texture. 연어 (salmon) hoe is popular but a newer, Western-influenced addition, and a 모둠회 (assorted) platter mixes several white fish.

Further reading

External references for cross-checking the information on this page.

More Korean slang?

Browse the full Korean Slang Dictionary or read the deep-dive: Korean Slang Ultimate Guide.