FujiFilm BI Korea Web Drama Hits 4 Million Views
Discover how Fujifilm BI Korea's web drama 'This is How We Work These Days' reached 4 million views. Learn the term ์น๋๋ผ๋ง today!
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Discover how Fujifilm BI Korea's web drama 'This is How We Work These Days' reached 4 million views. Learn the term ์น๋๋ผ๋ง today!
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EN brief: ํ๊ตญํ์งํ๋ฆBI ์น๋๋ผ๋ง โ์์ฆ์ ์ด๋ ๊ฒ ์ผํด์โ ์กฐํ์ 400๋ง ๋ํ (culture) + 1 glossary term.
FUJIFILM Business Innovation Korea (Fujifilm BI Korea) has announced a significant milestone for its original web drama series. The show, titled "This is How We Work These Days" (์์ฆ์ ์ด๋ ๊ฒ ์ผํด์), has officially surpassed 4 million cumulative views across various social media platforms.
This branded content strategy was designed to shift the company's image from a traditional hardware provider to a comprehensive business solution partner. By using a fictional narrative set in a modern office, the company successfully engaged a younger demographic of office workers.
The series focuses on the digital transformation of the workplace, showcasing how modern technology solves common office frustrations. It has resonated with viewers who appreciate the realistic yet lighthearted portrayal of contemporary corporate life in Korea.
Following this success, Fujifilm BI Korea plans to continue leveraging digital storytelling to communicate its brand values. The high engagement rates suggest that "snack culture" content remains a powerful tool for B2B companies to reach a wider audience.
According to reports from Munhwa Ilbo on February 25, 2026, Fujifilm BI Korea's strategic move into the world of web dramas has paid off. The series "This is How We Work These Days" reached the 4 million view mark just months after its initial release. The content was distributed primarily through YouTube and other social media channels to maximize accessibility for the MZ generation (Millennials and Gen Z).
The drama follows the daily lives of employees at a fictional company, highlighting the transition from analog processes to digital solutions. It specifically features Fujifilm BI's smart office services and document management solutions as key plot devices that help characters overcome work-related hurdles. This "soft sell" approach allowed the brand to demonstrate its products without appearing like a traditional advertisement.
Industry analysts note that the success of this series is part of a larger trend where Korean B2B firms are adopting B2C marketing tactics. By creating relatable characters and humorous scenarios, Fujifilm BI Korea managed to humanize its corporate identity. The article does not specify the exact budget for the production but emphasizes that the ROI in terms of brand awareness has been substantial.
As of late February, the company is looking into potential follow-up projects or second seasons to maintain the momentum. The viewer comments on the series often highlight the "relatability" of the office politics and the efficiency of the tech solutions shown, proving that even technical business topics can be entertaining when packaged correctly.
์น๋๋ผ๋ง (Web Drama) refers to a scripted series produced specifically for internet platforms rather than traditional broadcast television. These shows are characterized by shorter runtimes and faster pacing to suit mobile viewing habits.
์์ฆ์ TV๋ณด๋ค ์น๋๋ผ๋ง๊ฐ ๋ ์ธ๊ธฐ๊ฐ ๋ง์์.yojeumeun TVboda wepdeuramaga deo ingiga manhayo. โ These days, web dramas are more popular than TV shows.
๊ทธ ํ์ฌ๋ ํ๋ณด๋ฅผ ์ํด ์น๋๋ผ๋ง๋ฅผ ์ ์ํ๋ค.geu hoesaneun hongboreul wihae wepdeuramareul jejakhaetda. โ That company produced a web drama for promotional purposes.