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BTS Jimin Dominates February Brand Reputation Rankings

BTS Jimin sweeps February brand reputation rankings for both boy groups and individual idols. Discover the meaning of 브랜드평판 in K-pop news.

#bts-jimin #kpop-news #brand-reputation #korean-culture

3/1/2026, 1:33:36 AM

Summary

BTS member Jimin has once again proven his massive influence by topping the February brand reputation rankings for both individual boy group members and idols overall. This achievement marks his fifth consecutive month at the summit of these charts, showcasing a steady and powerful presence in the industry.

According to the Korea Corporate Reputation Research Institute, Jimin secured the number one spot in the 'Idol Individual Brand Reputation' rankings released on February 24, 2026. This is his 32nd time reaching the top of this specific integrated ranking since its inception in late 2018.

Earlier in the month, on February 14, he also maintained his lead in the 'Boy Group Individual Brand Reputation' category. He has held the throne in this category for a total of 57 months, a record that highlights his unique standing among male K-pop artists.

Notably, Jimin has continued to break records and maintain his top position even without major official solo activities recently. His return to the top of the charts immediately following his military discharge last June signaled what many are calling the return of the K-pop King.

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Jimin's brand power is backed by significant data. The February analysis for his brand showed high scores in link analysis for terms like 'romantic,' 'surpass,' and 'record.' In keyword analysis, terms such as 'ARMY' (the BTS fandom), his hit song 'Who,' and 'Like Crazy' were frequently associated with him. His positive sentiment score reached an impressive 92.27%.

In the boy group-specific rankings, the analysis was similarly strong. Keywords like 'ARMY,' 'Who,' and 'Arirang' trended alongside his name. The positive sentiment in this category was even higher, recorded at 92.94%. These metrics suggest that his public image remains overwhelmingly favorable across different demographics.

The 'Idol Individual Brand Reputation' ranking is a comprehensive list that extracts big data from both male and female idols. Since this ranking was established in December 2018, Jimin has extended his record as the artist with the most number-one finishes.

Industry insiders often refer to him as the 'President of Idols' due to this consistent dominance. Despite the influx of new groups and soloists, his ability to hold the top spot for 57 months in the boy group category is considered an unprecedented feat in the history of K-pop brand analytics.

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