Busan Hosts 'Ieum' Talk Concert for West Busan Culture
Discover the 'Ieum' Talk Concert in Busan and learn the meaning of μ΄μ (Ieum) in this cultural news brief.
Discover the 'Ieum' Talk Concert in Busan and learn the meaning of μ΄μ (Ieum) in this cultural news brief.

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EN brief: [λΆμ°μμ] λΆμ°μ, μλΆμ° μΆμ 'μ΄μ' ν ν¬μ½μνΈ (culture) + 1 glossary term.
Busan City is hosting a special event called the 'Ieum' Talk Concert today at the Hongti Art Center in Saha-gu. This gathering is specifically designed to discuss the future of festivals and tourism in the West Busan area.
High-ranking officials, including the Vice Mayor for Future Innovation, are attending alongside academic experts and local citizens. The goal is to bridge the gap between current tourism status and future development strategies.
In a separate announcement, Busan also held an appointment ceremony for its 2026 Media Members. This group consists of 150 citizen journalists who will help promote the city's brand and policies from a local perspective.
Notably, the Media Members group includes 30 international residents from 17 different countries. These global representatives will play a key role in sharing Busan's unique charms with the rest of the world.
The Busan Metropolitan Government scheduled the 'Ieum' Talk Concert for the afternoon of March 30, 2026. Held at the Hongti Art Center, the event serves as a platform for West Busan's cultural growth. Seong Hui-yeop, the Vice Mayor for Future Innovation, led the session which included approximately 100 participants ranging from university professors to local merchants and civic activists.
The program was structured into three main parts: keynote presentations, the talk concert itself, and a session for direct communication with the public. During the presentations, Lee Jeong-sil (President of the Busan Tourism Organization), Park Yong-heon (Secretary General of the Busan Festival Organizing Committee), and Professor Kwon Jang-uk from Dongseo University shared their insights. They focused on the current challenges facing West Busan's tourism sector and proposed specific strategies for long-term improvement.
Parallel to these cultural discussions, the city is ramping up its communication efforts through the 'Media Members' initiative. On the morning of March 28, a ceremony was held at the City Hall's main conference room to officially appoint 150 new members. These individuals were selected through a highly competitive process to serve as the 'eyes and ears' of the city, creating content that resonates with everyday citizens.
The diversity of this year's Media Members is particularly striking. With 30 foreigners from countries such as Scotland, Brazil, Singapore, Turkey, and the United States, the city aims to expand its promotional reach far beyond the Korean peninsula. These members expressed their excitement about showcasing Busan's attractions to a global audience during their upcoming term.
μ΄μieum (ieum) refers to the act of connecting or joining things together. In the context of this festival, it symbolizes the connection between people, culture, and the different regions of Busan.
μ¬λκ³Ό μ¬λ μ¬μ΄μ μ΄μμ μ€μνκ² μκ°ν©λλ€.saramgwa saram saiui ieumeul juyohage saenggakhapnida. β I think the connection between people is important.
μ΄ μΆμ λ μ ν΅κ³Ό νλμ μ΄μμ λͺ©νλ‘ ν©λλ€.i chukjeneun jeontonggwa hyeondaeui ieumeul mokpyoro hapnida. β This festival aims to be a bridge between tradition and modernity.