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Samsung Opens 'Galaxy Buds Custom Lab' for Gen Z

Samsung launches the Galaxy Buds Custom Lab in Seoul, embracing the 'Byeoldakku' trend for personalized tech. Learn this essential Gen Z slang!

#samsung-electronics #galaxy-buds #korean-slang #gen-z-trends #it-news

Summary

Samsung Electronics has officially launched the 'Galaxy Buds Custom Lab,' a dedicated space for users to personalize their Galaxy Buds 4 series. The experience centers are located at Samsung Gangnam and the Samsung Store in Hongdae, starting March 16, 2026.

Visitors can customize their earbuds and cases using a variety of stickers, including Korean and English initials as well as various geometric shapes. This initiative aims to provide a unique, one-of-a-kind look for the latest wearable devices.

The project was inspired by the 'Byeoldakku' trend, which is particularly popular among the 10-20 age demographic in Korea. This trend involves decorating everyday items like smartphones, pens, and shoes to express individual personality.

Even those who do not yet own the Galaxy Buds 4 can participate. The lab provides acrylic models of the earbuds that visitors can decorate and take home as keyrings, ensuring everyone can experience the customization process.

Full story (translated & rewritten)

Starting today, Samsung is inviting tech enthusiasts to transform their wireless audio gear into personal fashion statements. The Galaxy Buds Custom Lab is designed specifically for the Galaxy Buds 4 series, which features a distinct 'Metal Blade' and a translucent case design. These physical attributes serve as the perfect canvas for the stickers and parts provided at the lab.

At the Samsung Gangnam and Hongdae locations, the experience is divided into creative and functional zones. In the customization zone, owners of the Buds 4 can apply high-quality adhesive decals directly to the blade of the earbud or the top of the charging case. The goal is to move away from mass-produced aesthetics toward something truly personal.

For those interested in the technical side, the lab also includes a dedicated listening station. Here, visitors can test the Hi-Fi sound quality and ergonomic fit of the Galaxy Buds 4 series. Samsung emphasizes that while the exterior is customizable, the interior remains focused on delivering their highest level of audio immersion to date.

The move comes as social media platforms like Instagram and TikTok see a surge in 'Buds-꾸' (Buds decorating) content. By providing an official space for this, Samsung is directly engaging with a younger audience that views technology not just as a tool, but as an extension of their self-identity. The company noted that the trend of decorating everything from tumblers to sneakers has now firmly reached the earbud market.

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